Obé, sing the body electric.

Art Direction: Futura
Photography: Rodrigo Chapa

Obé is an app for online exercise routines and classes. Our task was to give its branding a refreshment and an upgrade. 

Our inspiration: James Turrel meets Dan Flavin. We created a powerful visual image: fresh, bright, fun, strong. It reflects energy with powerful and stimulating colors, dynamic forms performing together to compose a feeling of dynamism and transformation. 

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We created Turrel inspired color gradient and iridescent texture. Combined with experimental and fun editorial design, it creates a dynamic brand, giving an illusion of constant movement.

​​​​​​​Obé, sing the body electric.