Campaign by MB Entertainment Business Group on IRYO High-Speed Trains

This summer, MB Entertainments Business Group made an innovative move in the Spanish advertising market by launching a spectacular campaign on IRYO high-speed trains during July and August. The IRYO trains, known for their comfort and speed, have become an exclusive advertising showcase connecting key cities across Spain, including Madrid, Zaragoza, Barcelona, Valencia, Cuenca, Alicante, Córdoba, Málaga, Sevilla, Albacete, and Antequera.

Innovative Advertising Experience on the Move

MB Entertainments Business Group’s approach is clear: to make use of travelers’ quiet moments during their journey to offer a different, non-intrusive advertising format. The campaign has transformed the seat trays in these trains into eye-catching visual supports, effectively capturing the attention of passengers who are looking for entertainment or information while traveling between Spain’s main cities.

Strategic Partnership with IRYO

IRYO, one of the most modern high-speed train companies in Europe, provides a quality and exclusive environment that complements MB Entertainments’ advertising strategy. Through this collaboration, both companies aim not only to boost brand visibility but also to create an enriched travel experience for passengers. The campaign targets a public highly receptive to content consumption during the journey and maximizes every visual aspect of the train environment.

A Strong Impact on the Advertising Market

This initiative exemplifies how MB Entertainments Business Group continues to lead in multimedia products and services, adapting to current trends and consumer needs.