Playlists as a Discovery Tool

Music streaming platforms provide users with new experiences for discovering music, as well as increasing the popularity of artists. The digital era in art has brought about a radical transformation.

In a new reality immersed in a digital world, accessibility to music has grown significantly alongside platforms that offer access to this art, allowing the exploration of songs and artists right at the fingertips of a mobile device. This has completely changed how music is listened to.

The advent of music streaming platforms has transformed the traditional ways of accessing music through vinyl records, cassettes, and CDs. But beyond a shift in format, digitalization has enabled new access points at just the click of a button. Similarly, the traditional form of recommendations among friends, professionals, or enthusiasts has evolved through playlists.

Musical Personalization in the Digital World

Among the options for accessing music through platforms, each offers different variations in its interface. However, they all have the same goal, providing songs from both renowned and emerging artists, presenting a broad array of listening choices.

In this context, the role of playlists as a guide for listeners to discover different genres or artists is significant. Algorithms analyze the songs, artists, and genres a user consumes, allowing for automatic analysis through which artificial intelligence subsequently creates personalized playlists to offer new music based on those preferences.

Each user receives unique suggestions. This personalization of playlists could replace the traditional way of recommending options to enjoy new musical experiences.

Likewise, there are also manually curated playlists, which may be created by experts, influencers, or production companies. Although they lack the personalization that artificial intelligence offers, they carry considerable weight as they reflect established cultural and musical trends, creating a special connection with users.

Music Platforms as a Stage for Emerging Artists

For independent and emerging artists, music platforms have become a tremendous opportunity to showcase their art. Specifically, playlists serve as a source of exposure possibilities that can lead to greater popularity through user discovery.

In this context, the number of people listening to a song influences its position in the platform’s algorithms, translating into greater visibility of the track, which can then be included in other playlists.